Advertising Calculator – Sponsored post cost

How much should you charge for a sponsored post?

WHEN YOU KNOW HOW MUCH YOUR BLOG POSTS ARE WORTH TO A BRAND, IT MAKES IT MUCH EASIER TO ASK FOR A FAIR PRICE. SOMETHING THAT REFLECTS BOTH THE VALUE YOU BRING, AND THE EFFORT INVOLVED IN CREATING THE POST IN THE FIRST PLACE.

MINIMUM POST RATE (TO COVER POST CREATION TIME)

EXPERT SKILLS RATE (TO COVER POST CREATION TIME)

To cover time spent photographing, DIYing, styling or other specialist skill tasks

OTHER COSTS

The total so far (from these 3 sections) is your minimum post value!

VALUE OF EXPECTED EXPOSURE / ENGAGEMENT

Total$
Advertising Calculator – Sponsored post cost

How do you use this calculator?

1 – FIRST FIGURE OUT YOUR MINIMUM POST RATE, THIS IS WHAT YOU NEED TO EARN TO COVER THE COSTS OF YOUR TIME AND EFFORT.

2 – THE FIGURE OUT THE TOTAL VALUE, THIS IS PROBABLY THE MAXIMUM YOU CAN CHARGE.

3 – PICK A PRICE SOMEWHERE IN BETWEEN, WHEREVER FEELS COMFORTABLE FOR YOU (AND KNOW THAT ANYTHING LESS THAN THE FULL VALUE RATE IS ACTUALLY A GREAT DEAL FOR THE BRAND YOU ARE WORKING WITH… NO MATTER THE SIZE OF THEIR BUDGET)

**PLEASE NOTE THESE PRICES ARE CALCULATED IN AUD$, YOU MAY NEED TO MAKE ADJUSTMENTS FOR DIFFERENT CURRENCIES AND MARKETS.

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